Maneesh Jayachandran SEO | AEO | AI | Digital Growth

CASE STUDIES

Selected Work

Real projects. Real problem solving.

Each case study here is written to a consistent structure so it's easy to evaluate: the problem, the context, the approach, the work performed, the tools used, the outcome and the lessons learned. Case studies involving employer or client work are only published once the details are appropriate for public disclosure.

FEATURED

Featured Case Study

AI & Automation · Static Web Architecture

Designing an AI-Powered Static Publishing System

In progress — pre-launch

Problem
The existing WordPress website carried an outdated "Digital Marketing Consultant & Trainer" positioning, legacy plugin overhead and a set of existing indexed URLs that needed to be preserved through a move to a faster, more modern platform built for AI-assisted publishing.
Context
This is Maneesh Jayachandran's own personal website, previously running on WordPress on MilesWeb shared hosting, with an existing history of blog content and indexed URLs to carry forward.
Approach
A phased migration: an audit phase to snapshot legacy content, crawl the live site, compare sitemaps and catalogue every existing URL, followed by a design phase defining a documented design system and reusable Astro component architecture before rebuilding each page.
Work Performed
Completed a full audit (site crawl, sitemap comparison, broken-link check, content snapshots and a written migration-decisions record). Defined a 2026 design system and component library in Astro. Migrated existing blog articles preserving their original wording. Rebuilt the homepage, About and Contact pages on the new static architecture, with this Work page next.
Tools
Astro, TypeScript, static HTML/CSS, Python-based crawling and auditing scripts, Google Search Console.

MORE CASE STUDIES

In Progress

Additional case studies are being prepared for public sharing.

  • SEO & AEO

    Recovering Organic Search Visibility

    A strategic and technical SEO approach focused on improving search visibility, content quality and discoverability.

    Case study in progress

  • SEO & AEO · AI & Automation

    Building an AI Citation Strategy

    Case study details are being prepared for public sharing.

    Case study in progress

  • AI & Automation

    Automating Marketing Workflows

    Case study details are being prepared for public sharing.

    Case study in progress

  • SEO & AEO

    Technical SEO Across Multi-Brand Websites

    Case study details are being prepared for public sharing.

    Case study in progress

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